Post by account_disabled on Jan 1, 2024 6:47:36 GMT
This post had been planned for some time, but only after announcing a reduction in posts in the editorial calendar did it occur to me to write it. Ultimately it represents my personal blogging survival manual today, which is decidedly different from yesterday's. I still remember when blogs made their entry into Italy. At that time I was frequenting some newsgroups on the profession of webmaster (a term that was fashionable at the time, now out of use) and someone began to add their own blog. “What the hell is a blog?”, I asked myself then, too lazy to do some research online. Someone didn't mind and started a discussion titled more or less “Everyone has a blog. But what is a blog?”. It wasn't actually true that everyone had a blog, but when something first starts circulating and you find it here and there, it seems like everyone has it. A guy wrote a phrase as a slogan on his blog that went more or less like this: “Everyone has a blog.
I wanted one too." Why was blogging different Special Data back then than today? First, there were far fewer blogs than there are now. In fact, there were very few of them. Then there was the boom, a boom that still continues, because more and more people open one, so much so that it has become impossible to follow them all. There are too many, you have to sort them out. Today any professional must open a blog, he can't do without it. Today new professions have been born, such as social media manager, community manager and who knows what others, I have lost count and am no longer very up to date. Result: new blogs on the network. It therefore doesn't become difficult to follow all the blogs, but it also becomes difficult to manage your own, because perhaps a wrong concept of blogging has been created, or rather not entirely correct: namely that you have to write a lot every day.
That we need to bombard social media by sharing our posts like crazy and that we need to be present on all social media. Another misconception is reader expectations : if you don't publish, no one follows you. It's certainly true: if we stop publishing and start again after 6 months, we will have lost quite a few readers, but if we decide to publish once a week, the readers will remain, and will even increase. When I decided to reduce the number of my posts, I imagined some defections from the blog, but that day 7 new readers and new subscribers to the newsletter arrived and the visits did not decrease at all. After all this preamble, let's finally talk about how to survive modern blogging . Create an editorial plan of horizontal content Do you remember when we talked about vertical content ? I wondered if it was possible to continually write about the same topic.
I wanted one too." Why was blogging different Special Data back then than today? First, there were far fewer blogs than there are now. In fact, there were very few of them. Then there was the boom, a boom that still continues, because more and more people open one, so much so that it has become impossible to follow them all. There are too many, you have to sort them out. Today any professional must open a blog, he can't do without it. Today new professions have been born, such as social media manager, community manager and who knows what others, I have lost count and am no longer very up to date. Result: new blogs on the network. It therefore doesn't become difficult to follow all the blogs, but it also becomes difficult to manage your own, because perhaps a wrong concept of blogging has been created, or rather not entirely correct: namely that you have to write a lot every day.
That we need to bombard social media by sharing our posts like crazy and that we need to be present on all social media. Another misconception is reader expectations : if you don't publish, no one follows you. It's certainly true: if we stop publishing and start again after 6 months, we will have lost quite a few readers, but if we decide to publish once a week, the readers will remain, and will even increase. When I decided to reduce the number of my posts, I imagined some defections from the blog, but that day 7 new readers and new subscribers to the newsletter arrived and the visits did not decrease at all. After all this preamble, let's finally talk about how to survive modern blogging . Create an editorial plan of horizontal content Do you remember when we talked about vertical content ? I wondered if it was possible to continually write about the same topic.