Post by warner123 on Feb 27, 2024 6:05:31 GMT
you are reading this article you will have already heard of funnel marketing . Funnel marketing, also called marketing funnel, is a very old marketing strategy . In fact, did you know that it was first used by marketers in the 1960s? Well yes, today several decades have passed but, in our opinion, funnel marketing remains a winning formula for the acquisition and conversion of new customers. What is funnel marketing and how to include it in your marketing strategy marketing funnel The marketing funnel is called this because it is graphically represented by a funnel , divided into phases, which represent the user's path towards conversion.
While in the distant 1960s the customer journey was linear and the Uruguay Mobile Number List communication and brand promotion channels were fewer than today, today this system is much more complex. In fact, the Internet has radically changed users' approach to brands: when they search for information, they have many channels at their disposal, including social media, to understand which is the best product to meet their needs. Furthermore, the path to choosing a product is influenced by the reviews that users read online. This means that there are many more touch points between users and brands than in the past and, therefore, the marketing funnel is a continuously transforming formula.
Let's now see how the marketing funnel has evolved and what is the best way to exploit it in the modern market in order to acquire customers and increase your sales . The 4 phases of Funnel Marketing The funnel marketing formula recalls a specific model, first mentioned by Elias St. Elmo Lewis. It was the end of the 19th century and, from that moment to now, many things have changed in marketers' strategies. Despite the transformations that the funnel marketing formula has undergone over time, we continue to apply it in our clients' digital strategies, because we think it is a powerful tool for generating new leads and converting them into future customers . Marketing professionals divide the stages of Funnel Marketing following the AIDA model (Awareness, Interest, Desire, Action), which reflects the customer journey from the first interaction to conversion.
While in the distant 1960s the customer journey was linear and the Uruguay Mobile Number List communication and brand promotion channels were fewer than today, today this system is much more complex. In fact, the Internet has radically changed users' approach to brands: when they search for information, they have many channels at their disposal, including social media, to understand which is the best product to meet their needs. Furthermore, the path to choosing a product is influenced by the reviews that users read online. This means that there are many more touch points between users and brands than in the past and, therefore, the marketing funnel is a continuously transforming formula.
Let's now see how the marketing funnel has evolved and what is the best way to exploit it in the modern market in order to acquire customers and increase your sales . The 4 phases of Funnel Marketing The funnel marketing formula recalls a specific model, first mentioned by Elias St. Elmo Lewis. It was the end of the 19th century and, from that moment to now, many things have changed in marketers' strategies. Despite the transformations that the funnel marketing formula has undergone over time, we continue to apply it in our clients' digital strategies, because we think it is a powerful tool for generating new leads and converting them into future customers . Marketing professionals divide the stages of Funnel Marketing following the AIDA model (Awareness, Interest, Desire, Action), which reflects the customer journey from the first interaction to conversion.