Post by account_disabled on Mar 7, 2024 8:34:36 GMT
There are in fact different ways of presenting and distributing information and solutions, we must identify the most suitable one to communicate with the identified target. Select information and decide tone of voice (TOV) In the information architecture phase , we specifically deal with the selection of the information that we intend to transmit effectively to the target, and the identification of the correct Tone of Voice with which we want to communicate. Therefore we need to understand what and how much information we want to include in the content: be careful not to overdo it, we must not "bombard" our target with information, otherwise we would risk a counterproductive information overload. The information must be carefully selected, consistent with our objective and relevant to the audience. In content design we usually refer to an inverted pyramid that helps us understand the information and its scope.
The main information is located at the tip of the Greece Telegram Number Data pyramid : that which is fundamental for the content we are creating and the objectives we have set for ourselves. This information answers the 5 Ws : what? why? who? where? when? In the central portion of the pyramid there is the content : therefore the text that we are going to write, divided into paragraphs, easily understandable and simple to read, with words of particular importance highlighted. Here we also deal with the definition of the Tone Of Voice (TOV) : what is the lexicon and vocabulary we want to use? What type of language is our target accustomed to? We also remember that the TOV must also be consistent with that of the brand, and not distort from content to content.
it must always maintain a distinctive and identifying figure of the brand. Finally, at the base of the inverted pyramid we find additional, or related, information: quotes, useful links, sources, examples that practically explain what we are talking about, and direct contact with the brand. content designer hands typing on computer keyboard Organize an effective content structure The organized and clear structure of the contents plays a fundamental role : it serves to keep the user's concentration and attention high while using the content, to guide him from the beginning to the end of the text that we have written specifically for him. It is therefore essential to study and organize the structure down to the smallest details. There are elements and strategies that help us in content architecture. Let's look at some of them together. In the beginning there is the title . This is the first element on which the user's attention is focused .
The main information is located at the tip of the Greece Telegram Number Data pyramid : that which is fundamental for the content we are creating and the objectives we have set for ourselves. This information answers the 5 Ws : what? why? who? where? when? In the central portion of the pyramid there is the content : therefore the text that we are going to write, divided into paragraphs, easily understandable and simple to read, with words of particular importance highlighted. Here we also deal with the definition of the Tone Of Voice (TOV) : what is the lexicon and vocabulary we want to use? What type of language is our target accustomed to? We also remember that the TOV must also be consistent with that of the brand, and not distort from content to content.
it must always maintain a distinctive and identifying figure of the brand. Finally, at the base of the inverted pyramid we find additional, or related, information: quotes, useful links, sources, examples that practically explain what we are talking about, and direct contact with the brand. content designer hands typing on computer keyboard Organize an effective content structure The organized and clear structure of the contents plays a fundamental role : it serves to keep the user's concentration and attention high while using the content, to guide him from the beginning to the end of the text that we have written specifically for him. It is therefore essential to study and organize the structure down to the smallest details. There are elements and strategies that help us in content architecture. Let's look at some of them together. In the beginning there is the title . This is the first element on which the user's attention is focused .